On July 14, 2024, runners from across the region converged at Liwasang Ulalim, CCP Complex in Pasay City for Takbo Para sa Kalikasan – Water Run 2024. This year’s event featured a range of distances, including 1KM, 5KM, 10KM, and 18KM, providing options for runners of all levels. Dedicated to advocating for the conservation of pawikans in Zambales, the run showcased participants’ exceptional determination and enthusiasm. Their collective spirit and dedication to environmental advocacy set a positive and dynamic tone for the day’s activities.
Westinghouse added a touch of excitement to the event by unveiling its new line of drinkware. The collection includes the sleek Vacuum Insulated Tumbler 32 oz S.S., available in White, Black, Pink, and Gray, as well as the matching Vacuum Sports Bottle 32 oz S.S. Designed to keep beverages at the ideal temperature, these products are perfect for both running events and everyday use. To celebrate the launch, CBKians distributed Westinghouse Drinkware and CBK vouchers offering 40% and 20% discounts, respectively. These exclusive offers not only attracted attention but also highlighted the brand’s commitment to hydration and health, aligning perfectly with the event’s focus on environmental conservation.
Influencers were invited to participate in the event and received PR kits courtesy of Westinghouse. This strategic collaboration helped amplify the brand's message and fostered a strong connection with the audience. The event featured a well-organized booth display where attendees could explore Westinghouse and Aco’s latest products and take advantage of special offers. These influencers and the engaging activities contributed significantly to the event's success, creating an immersive experience for all participants.
Westinghouse and CBK’s sponsorship extended beyond product promotions. They generously provided winners' prizes, goodie bags for pacers, and special gifts for photographers and event staff. This thoughtful gesture enhanced the overall atmosphere of the event, ensuring that every participant felt valued and appreciated.
CBK is offering a special discount on CBK vouchers until August 31, 2024. Additionally, Westinghouse Drinkware remains available for purchase on the CBK website (www.cbkhardware.com). The collaboration between CBK, Aco, Westinghouse, and Green Media Events significantly elevated the event experience, making everything better for everyone involved.
