With CBK’s founding belief in providing quality home improvement products to Filipinos, they also aspire to improve the lives of the people they are serving. Since then, CBK’s Corporate Social Responsibility has been the heart of the company – helping to turn their aspirations into reality and inspiring beneficiaries to hope for a better future.
Stemming from #PusongCBKian’s malasakit and pakikipagkapwa key messages, #CBKians were #CalledtoBeKind as they found new joy by sharing the gift of knowledge to the public-school students and found new love by caring for abandoned children and conserving the environment.
The Marketing, Brand and Procurement departments joined Haribon Foundation’s coastal clean-up drive along the shoreline of Las Piñas-Paranaque Wetland Park. Haribon Foundation, a non-government organization that protects and conserves the Philippine biodiversity, received P35,000 from CBK Hardware Inc. in support of their sustainable resource management program.
The Executive Assistants and New Market team on the other hand, were welcomed with warm smiles by the children of Duyan ni Maria Inc (Cradle of Mary): Children’s Home in Angeles City. Duyan ni Maria, founded by a group of religious sisters in 1988, is a haven for the abandoned, neglected, and exploited children of Angeles. The team prepared fun game activities for the kids and danced the latest craze with them. To culminate the activity, bags with goodies were distributed to the children of Duyan ni Maria.
The Information Technology and Fairbanks departments joined the Brigada Eskwela program of Jacinto Zamora Elementary School in Manila. Brigada Eskwela is a DepEd initiated back-to-school program which seeks the assistance of all stakeholders from teachers and students to their parents and community in the involvement of preparing public school facilities. The team entertained the students with a fun activity as they paused from cleaning and preparing the school facility. The team turned over the school supplies and Sankei Nets to the representatives of Jacinto Zamora Elementary School which can support the school’s anti-dengue program.
Sharing is more than just donating; it’s about bringing joy to the less fortunate and their communities. Having a #PusongCBKian, we are committed in making a difference. Join us in our heed to be #CalltoBeKind!