CBK Hardware solidified its position as a leader in home improvement by introducing its four House brands - Aco, Argo, Axis, and Homer at the recently concluded Worldbex 2024 in March. Held at the World Trade Center in Pasay City, Worldbex 2024 brought together industry leaders, innovators, and enthusiasts, transforming the venue into a global hub for innovation. The event showcased cutting-edge technology and celebrated Filipino builders under this year’s theme: "Fortifying the Road to Ascendancy."
CBK strategically designed its booth with the four house brands - Aco, Argo, Axis, and Homer - taking center stage with dedicated sections featuring their respective products.
Aco had its section set up in a well-lighted and cool aqua blue corner with a bar counter featuring functional and stylish home essentials such as modern ceiling fans, elegant pendant lights, cordless vacuum cleaners, portable rechargeable fans, and turbo air coolers. Trade-goers experienced the cooling of the ceiling fan and its rechargeable fans.
Power was demonstrated at the dedicated Argo section with its compelling selection of cost-effective power tools such as electric drills, angle grinders, circular saws, polishing machines, heat guns, impact drills, and a portable pressure washer, empowering do-it-yourself enthusiasts and professionals.
Axis demonstrated its commitment to providing every Filipino home with a splash of stylish and functional bathroom and kitchen fixtures. The area was designed with a Tiffany blue wall accent and a shower closet, highlighting the classic sophistication of different finishes such as chrome, gunmetal, and matte black finishes on its shower sets. It also showcased a variety of kitchen fixtures such as modern pull-down designs and basin tap faucets.
Homer presented camping and featured go-to outdoor products such as charcoal grills, portable butane gas stoves, hammocks, and automatic tents. Focused on offering accessible and affordable camping gear and grills for every outdoor enthusiast.
CBK also set up an interactive area to engage visitors. Visitors were required to register and answer survey questions, which entitled participants to a passport ticket to tour the area, take a snap in our photo nooks, claim their free popcorn, learn about our products from experts, and play the “Guess the Brand” game. They also received freebies upon completing the journey. Additionally, exciting prizes from Aco, Hotsy, Kef, and Mayapa were given to those who won the raffle.
CBK sales representatives guided visitors playing the game by explaining the product offerings in each brand area, providing product demonstrations, addressing inquiries, and offering expert advice. This personalized approach allowed visitors to experience the features of the house brand products firsthand.
CBK’s commitment to its house brand portfolio reflects its dedication to serving its customers with a comprehensive range of reliable home improvement and hardware solutions, marking the first of many efforts to highlight and promote CBK’s house brands over the next few years.
For more innovative home improvement and hardware solutions, visit www.cbkhardware.com.ph and follow us on Facebook, TikTok, and Instagram @cbkhardwareph.
