COVID-19 accelerated E-Commerce transformation and digital approach is now the champion norm in generating sales, communication, and connecting with potential customers. True to its commitment to making lives better, Co Ban Kiat Hardware Inc. held a virtual learning session last August 16-17, 2021, to ensure that the sales force is equipped with the proper skills and knowledge to mitigate the effects of the pandemic and maximize the potential in every opportunity along the way.

        Through the collaborative efforts of the Human Resources Training team and E-Commerce Department, fifty CBKians gained valuable knowledge and timely information during the two-hour virtual E-Commerce Training in three batches. Led by Digital Sales team, the seminars were interactive and detailed covering the following areas including customer digital management, social media sales generation, digital tools, and online selling business etiquette

       “As there are no immediate answers as to when this pandemic will end, Co Ban Kiat Hardware Inc. has led the way to innovate despite the difficult business environment. This certainly is leadership honed by 100 years of management experience. Opportunities are present, they only come in different forms.” Ms. Arcelie Uy- Yam, Assistant Vice President for Modern Trade Sales said.

        She also added helpful insights encouraging CBKians to actively participate in the company’s employee engagement program, Online Elite Circle. It aims to reward employees who are excellent sellers on a monthly, quarterly, and even yearly performance with extra cash incentives. This provides additional opportunities to earn extra as the pandemic hindered countless businesses and companies in generating sales and revenue. Some of the top performers in Online Elite Circle also shared their top tips.

        In over 100 years, Co Ban Kiat Hardware Inc. has been in the forefront of embracing innovations and adding ways to make their employees better and prepared.