14 february 2018
23 december 2017
Yale, the world’s favorite lock reveal and unlock its first brand ambassador, Alden Richards, in the grand launching event held at Edsa Shangri-La Hotel on September 28, 2016.
ASSA Abloy Marketing Manager, Ms. Christina Baraquel warmly welcomed the new face of Yale stating that they were indeed blessed to have Alden in this key stage of getting local endorser.
When asked by Christine Bersola Babao, the host of the event, Alden shared her own personal experience in using Yale product saying that Yale is the only door lock brand that he knew.
‘’When I was growing up like you Ms. Tin, yun na po talaga yung nakikita ko yung parang locks ng Yale usually sa gates, padlocks kumbaga if you asked me or if you asked anyone they will answer the same answer kumbaga walang silang alam na brand Yale lang talaga that’s what they fall’’, Alden recalled.
Celebrity actor also disclosed that his newly built house in Nuvali, Sta. Rosa, Laguna was filled with Yale products ranging from Yale digital door locks in the main door to Yale digital safe in one of the rooms.
Now that Alden is leading in promoting Yale premium products, he expressed his deepest gratitude as Yale chose him as an ambassador.
‘’Yale is the number one locks in the world and number one favorite locks in the world hindi lang dito sa Philippines. Safety din po kasi in security of my family number one. So kumbaga it’s an honor po since this is the first time that they got a celebrity endorser. Nakakatuwa po and I’m very much honored and I am so happy to be part of Yale’’, he said.
He also added that what makes Yale exceptional from all of the products that he was endorsing was because the iconic brand was highly recognized worldwide. He also commended exceptional features of Yale such as security of belongings, up to date specifications and sophistication of its appearance which made him a proud user of Yale.
He answered that if he would give Yale products to the powerhouse casting of Eat Bulaga noontime segment Kalyerserye, he would give a TSA travel lock to Lola Tidora for wandering to different destination, a Yale digital door lock to secure the mansion of Lola Tinidora, for Lola Nidora a Yale digital safe to hide her important diary and for Maine Mendoza he would give a novelty lock.
With the advent of modern technology, ASSA Abloy, Yale Mother Company, continued to adapt to the fast changing world of technology proving that it is indeed a leader in global opening solutions.
‘’Innovation is I think the key of our success and we are very proud that we had been recognized by Forbes as a one of the top 100 innovative companies in the world, it’s the third time for the past four years’’, said by Mr. Ian Ocampo, ASSA Abloy National Sales Manager for Retail.
Alden Richards and Mr. Ian Ocampo both proudly pressed the biometric touch pad as which symbolized the beautiful partnership.